What’s workforce got to do with it

It goes without saying that companies want to motivate their workers to be more efficient, more productive, and increase profitability. Happy employees are productive employees who take fewer sick days, will be more loyal, will be less likely to leave and in general will be a positive influence on your organisational culture and other employees.


So what makes employees happy and effective and how can this be measured?

For most people their job is an integral part of their lifestyle. Accordingly, job satisfaction directly correlates with the ideals of the organisation being aligned with their own, and more than ever workforces are comprised of people who want to make a contribution to society. Therefore engaging employees in the company’s sustainability strategy is key.


First lets clarify what we mean by a sustainability strategy.


A sustainability strategy is a plan for how you intend to keep your business viable and successful into the future. It will address the key environmental, social and economic challenges that are facing your organisation. Practically it is vision statement supported by a list of objectives and targets that will drive your actions towards becoming a business that can be sustained in the long term.


The second point we want to drive home is the need for measurement. With good data  you can understand the value your sustainability strategy has towards creating happy employees.



Many companies already have targets to reduce turnover and keep good employees. Tracking turnover as a part of your sustainability strategy allows you to analyse if there is a reduction as a result of other sustainability activities such as greater the introduction of an employee volunteer day or the implementation of energy efficiency equipment and the associated communications to your employees. Analysing your turnover in relation to your other sustainability initiatives will give you insights into where to invest more energy and resources for the greatest return on investment into the future.



Recording absentee hours can be equally informative for the same reason as turnover – happier, more engaged staff will presumably be content to spend more time at work than those who are dissatisfied.


Employee satisfaction surveys

By far the most revealing insight will come from the results of Employee Satisfaction Surveys. These results will give the clearest indication of staff satisfaction levels, as they are designed to measure just that, as well as offering detailed insight into the reasons they may feel satisfied at work, or not. Tracking the positivity levels of staff in relation to their working environment, and looking specifically at changes in this indicator as sustainability strategies are implemented should cement the theory that the two positively correlate.


Impact Sustainability’s performance management software allows your organisation to measure your sustainability strategy by keeping track of your actions and performance across environment, community and workforce. With your information in the one place you will be able to gain insight into the effectiveness of your sustainability strategy in creating happy employees and a more productive workforce.


If you would like help in creating a sustainability strategy or would like to know more about how our software can help you achieve your objectives, contact us today